Consumer Catalog Page Concept

Effective catalog pages begin with strong concepts. I did rough layouts for this entire "slim jim" format catalog for strength and continuity.

Consumer Catalog Page Spread

Here's the finished product. Note the page headers which were also my design.

Catalog Brush Section Redesign

One year it was decided that the entire brush section of this arts & crafts catalog was in need of a fresh look. We pulled every brush from the warehouse and rephotographed them. My concept drawings were invaluable for the new layouts.

"Pilot" Project

Visual puns are always fair game. Dr. Martin's watercolors, black marker and white pencil for highlights.

Worker

Illustration for a slide show. Dip pen with Prismacolor pencils and white acrylic on Crescent mat board.

Onions

Marker cartoon used in a presentation.

"Independence" Brochure

Brochure cover design & illustration.

CD Cover Design

Color cover comps for a voice-demo CD. Client was a professional narrator.

Pencil Sketch - Turtle Flambeau Flowage

On the Turtle Flambeau Flowage, all the islands look alike. When the sun was setting behind these trees, the spaces became a matrix for the waning light. (#2 pencil sketch, 2008)

R E S U M E

R E S U M E

Jim Booras
PO Box 1155
Oshkosh, WI 54903
Leave phone message at (920) 277-7199


Graphic Artist & Production Specialist, design and produce catalog page layouts with Adobe InDesign using content linked to a digital content management system.
School Specialty, Inc., Greenville, WI
Marketplace: Supplies for schools and educators

Catalog Production Manager, liaison to outsource production partners, design & production of catalog pages and non-catalog printed projects, design & maintenance of the company’s websites, convention exhibit support materials, digital content management system administrator, on-press color approvals at printer.
Sax Arts & Crafts, New Berlin, WI
Marketplace: Supplies for K-12 Art Educators, professional & amateur artists

Communications Dept. Manager, designing presentations & speaker support materials, conventions & events planning & staging, designing sales support materials (approx. 420 nationwide reps), designing flyers & brochures, photography & video direction, printing & bindery assistant.
MetLife Resources (United Resources), Santa Ana, CA
Marketplace: Financial Products for K-12 Education, Higher Education & Healthcare


Education
Bachelors of Science in Art, University of Wisconsin-Oshkosh
Visual Communications & Typography classes, University of Wisconsin-Milwaukee

Outside Interests & Hobbies: Music, Community Theatre, Golfing, Boating, Fishing, Camping, Drawing & Watercolors, Cartooning, Children's Book Author/Illustrator, Cooking